Previously, Facebook passed the “Overall Reach” metric through an API, and it was possible to calculate “Organic Reach” based on this metric. Currently, “Total Coverage” is no longer available via the API, so this metric is no longer displayed.

However, users note that Excel uploads used to have this metric — it was calculated by LiveDune on its own. The client suggests implementing a similar mechanism for calculating and displaying “Organic Coverage” on the dashboard, if formula components are available (in particular.

Customer comment:

“It would be great if you count it on the dashboard in the same way as in Excel”